Main Task Evaluation – ParodyLand Music Magazine

March 26, 2010 at 3:32 pm (AS Media, Foundation Portfolio, Main Task)

The assignment brief that I chose to do was the print. I had to use a Desk Top Publishing and image manipulation software to produce a front page of a new music magazine, which had to feature a contents page and double-page spread. I would need to include appropriately laid out text and masthead. To start I looked at different magazine covers, contents pages and double-page spreads of various music magazines. This is so I could get a general idea of what magazines usually include on their pages. I then assembled three creative ideas of three different genres of music magazine which were rock, R&B and comical music. I created three mock-ups using internet images which correspond with my creative ideas. After presenting my ideas, the comical music magazine was the favourite.

I saved a few images of various comedy and music magazine covers, contents pages and double-page spreads. I analysed what elements which I thought were good and which I thought were bad about them. The reason that I researched both comedy and music magazines was because I could not find any other comical music magazine and I had found a niche in magazines. Therefore I decided to look at both music and comedy magazines so that I can combine the two together. Whist analysing the magazine pages, I discovered the main conventions of magazine construction such as the masthead at the top of the page and the splash images in front of them. They usually have secondary stories along with images and captions. The contents pages I looked at were all different but they did have elements in common such as the mastheads and the use of images even though with the comedy magazine, the images didn’t really have anything to do with the content of that issue. The double-page spreads consisted mainly of interviews and images. This influenced me to construct my magazine with the same conventions.

The target audience for this magazine is simply anyone who enjoys comical music, whether it is parodies or just funny lyrics. It also targets those who want to get into the comical music business such as setting up gigs, the best food to eat whilst on tour/ playing a gig.

After having an idea of what kind of stories I want to include in my magazine, I selected a few that I could get original images to feature in the stories. In the end, my original images were the inside of a fridge, a fruit bowl, money and people posing as AliCat and LHK.

When I had my original images figured out, I started to look at various fonts within Photoshop that would best represent the magazine. After knowing what images I wanted and what kind of stories I was going to include, I started to make templates of my magazine pages to visually see all the elements come together.

When I was happy with my original images, I started to make mock-ups of my pages to see how they will roughly look following the template. I created a mock-up for each page of the music magazine. The front cover mock-up I created had two images, which were both original. The problems with this mock-up was that the splash image was slightly blurred and not very clear. For the final design, the only elements of the mock-up that I kept the same were the barcode, colour scheme, layout and the lure of a free CD, other than that I changed quite a lot from the mock-up. I changed the splash text simply because I thought that the font Marker Felt is a lot easier to read and I wanted to keep it to just one font rather than two like on the mock-up. I gave the splash text a white outline so it stands out a lot more on the page, plus the text is on the white jacket of my image. The text used on the ticker at the bottom has two different fonts. The first font is the same as the splash text to keep consistency and the second font I used because I think it best represents the character of AliCat with the curliness of the font makes it look like cat’s tails. I changed the secondary image on the front cover because it is a clean and crisp image compared to the mock-up which was slightly out of focus. The outline that I have used on this image is in white compared to the orange used in the mock-up, this is because I think that the use of white makes the image stand out better. I also increased the size of the ticker at the bottom just so the magazine is in better proportion and that I filled the empty space of the splash image up more efficiently. My contents mock-up I constructed consisted of six images which were all original. I decided to invert the colour just to make the magazine a little different. This can also be seen in the music magazine Kerrang. I decided to add an advert for an album at the bottom of the page as it is a music magazine. For the final design, This page is almost exactly the same as the mock-up however the only element that I have changed is in fact the font used in the box out and the captions. The font used for the box out and captions is the same as the splash text on my final front cover. The use of this font in my opinion is a lot clearer and easier to read compared to the mock-up. I used the same font for the masthead. The reason that I used the same fonts is to keep consistency within the magazine. My double-page spread mock-up I constructed had five images on it which were all original. I decided to use the same style as the front cover and have the orange text on the blue background. For the main body of the text I used the font arial because it is a very simple and easily read font. I also made sure the answers were in white because it just makes them stand out more on the page. I also gave the text a black shadow just to emphasise the text and make sure that it is readable. I also used the same text fonts that were used on the front cover just to keep it consistent. For the final design, the double-page spread is almost exactly the same as the mock-up. The only elements that were changed was the mastheads as I inverted the colours just like the contents page. The reason for this is simply including randomness within the magazine to go along with the theme of comical music. I also changed three images on this page because these are a lot clearer and work better with the page than those used in the mock-up. Other than these changes, everything else remained the same.

Whilst constructing the actual magazine I made various decisions on position of the images, the colours used, positioning of the text. I changed my original images on the mock-up for the final design because the previous image were slightly blurred and not very clear. I prefer this image because it follows traditional magazine conventions with the splash image positioned over the masthead. I decided to use blues, whites, blacks and oranges in my magazine because it symbolises the colours of a court jester. The reason that I wanted this is because it is a comedy music magazine and jesters were comical musicians to entertain the court. On the masthead, I used the font Blackmoor LET, this is because the letters look like they’re laughing. I used bold colours of blue and orange to add to the comedy theme. I also added this same theme to the other pages to keep to the house style of the magazine. For the contents page I decided to include several original images and captions to include as the content of the music magazine. Again I use the blue and orange theme however I inverted the colours to add to the randomness and comical elements of this music magazine.

The decisions that I made for the finished product had an impact on my audience as they reacted to the music magazine being comical. They appreciated the humour element of my magazine. This magazine enables the audience to realise it is a comedy music magazine because the name ‘ParodyLand’ implies fun and comical songs as this is what people associate with the word parody. The splash image portrays humour with the facial expressions expressed on the face. The lure of the magazine also portrays the music side of the magazine as it say a free CD for every reader. The contents, continues to portray the comical music with the images and captions all being related to something in music such as backstage on tours and upcoming events.  In addition the use of the album advert makes the page seem realistic as adverts are often seen within any magazine and music magazines tend to advertise various albums.

The lighting in some of the images such as the splash image are bright and vibrant implying that the genre is light-hearted comedy music. In other images such as one in the double-page spread, the lighting is darker than the rest of the images which represents dark humour as the pose within this image is quite intimidating looking up and leaning into the camera. This means that the various lighting on the images used show a combination of humours and showing that the magazine is general comedy music and not set to just one set type of humour i.e. parodies, dark humour, etc.

In the Mise-en-scene of the magazine, we see neutral colours which again suggest that the magazine is general comedy is not for just one type of humour.

Comparing my music magazine to other existing music magazines it is easy to see that they are very similar and follow the same conventions, for example the positioning of the masthead is at the top of the page and the splash image is in front of the masthead, this can be seen in all music magazines for example Kerrang and Q. In addition the pugs are located on the barcode where other music magazines have theirs for example Q and NME. The tags are generally located near the top of the page which is where I have positioned the free CD for every reader. I used a box-out at the bottom of the page which is where box-outs are put like Q. My contents page and double-page spread follow convention of music magazine as they include both images and text. The contents pages generally have images with captions and/ or page numbers with the rest of the content boxed out somewhere else on the page. The double-page spreads are usually interviews or reviews. My magazine is able to fit in with the wider context of media institutions and audiences by finding a niche in the market for comedy music and comedy music is a genre which has many fans worldwide. I have attracted my audience through using traditional magazine conventions along with a lure of the free CD. This will encourage readers because you get some people buying magazines for the free items they offer.

I have received feedback on my magazine front cover, contents page and double-page spread through a focus group. The overall judgement of my magazine is that it is a good idea and unique. My personal analysis of my pages in order to improve my magazine include, having a different colour scheme for the magazine so that it alternates in different issues to go along with the randomness and comedy of the magazine. To include more text on the magazine front cover. To include more stories in the ticker on the front cover. To add more to the contents page regarding songs and albums. To space out the magazine content in the box more. This is because my magazine will follow magazine conventions a lot better if I make these changes next time.

The good points illustrated from this group include; liking the overall layout of the pages because it is very clear and professional looking. The name and content of the magazine being unique and interesting to read. The magazine is very realistic and looks like it could be sold in a shop. Something that is new to the market and would attract a lot of readers. How the images used are capturing and interesting and how the audience likes the creativity of the magazine. The images used are funny and draw attention so it makes the audience read the heading to find out the relevance. These quotes from the group show that the audience receives the product rather well and like the uniqueness of the magazine as well as the fact that it is something new and interesting.

Overall, my magazine follows the same conventions as other existing music magazines, although I have developed some so that they are positioned slightly differently than the conventions and forms of existing music magazines. For example I only have two stories on the front cover. The social groups that are represented in my magazine are between the ages of 10 and 14 as the two artists I have included in my magazine are quite young, female with a middle class background. The target audience for this magazine is anyone who like comedy music because it includes both comical and musical elements such as backstage at comedy awards and upcoming music events, which is very different to who the magazine is representing. As this is a music magazine, any media institution that is involved in the publishing of magazines, such as BBC, may possibly be very interested in distributing my product because I have been able to identify a niche within the market and looking at Youtube comedy songs by Tim Minchin for example we see that one of his songs, Inflatable You has over 1,000,000 views which shows that there is an audience out their for this type of music.  I attracted the audience with interesting stories as well as a lure with a free CD within the magazine. I also included various images to accompany the comical theme of the music magazine. Whilst using Photoshop to create the magazine cover, contents page and double-page spread, I leant how to get the splash image in front of the masthead. I learnt various aspects such as how to create certain effects on shapes so I was able to create effective album adverts. I was also able to create a comical feel to the project through the use of  images and the colour scheme as it represents a court jester. Other technologies I used was my blog in order to pitch my creative ideas to the group to get feedback on which will be the best to pursue in. I also used my blog to upload my mock-ups and final designs as well as show my research and planning.

Looking back at the Preliminary task, I feel I have been able to learn a lot more about Photoshop to give me a better product for the this task. I have also learnt how to research a lot more into depth and the extent of thinking that is involved when it comes to taking original images. The main thing I have learnt is to critically evaluate your work so you are able to identify what you could have done to improve your product because this is very helpful when you do something similar in the future. It also allows you to expand your skills when it comes to evaluating your own work.

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Advanced Portfolio Evaluation

March 25, 2010 at 8:16 pm (A2 Media, Advanced Portfolio)

The assignment brief that I chose to do was a promotion package for a new film, to include a teaser trailer, together with a film magazine front cover, featuring the film and a poster for the film. I had to use a Desk Top Publishing and image manipulation software to produce a poster and magazine cover, which had to feature the film. I also used editing software to create my teaser trailer. To start I looked at different horror film trailers. This is so I could get a general idea of what teaser trailers usually include in order to captivate the audience. Once I had finished constructing the trailer I moved on to research film posters and then film magazines.

I started to look at various horror film trailers for my creative idea. I looked at Friday the 13th (1980) and Texas Chainsaw Massacre (1974). I also had an idea for the end of my trailer which reminded me of the end scene from the Spanish horror Rec. In the Friday the 13th trailer, I liked the way that there was a clip of the film and then a title sequence. This is what I incorporated within my film trailer. I also liked the screaming at the end which I had something similar in my trailer. I didn’t like the way that the trailer dragged out with the clips, so I placed shorter clips in my trailer so that the audience doesn’t get bored watching it. I also don’t like the voice-over in this trailer because I think it made the trailer drag out even more. In the Texas Chainsaw Massacre trailer, I liked the discolouration of some of the clips which gives an eerie feel. I included discoloured clips in my trailer because it shows that something is not quite right. I didn’t like the length of the clips in this trailer because I think they were too long. For the end scene of Rec, I liked the way that the audience feels that they are apart of the scene as it’s shot in the same style as the Blair Witch Project. Also the fact that the character is laughing at the end to say that she’s safe is a false security for the audience. In the end I was unable to included the dragging scene in my trailer because my actress would have resulted in injury.

After researching trailers, I then went about preparing to shoot my footage.  Firstly I set the dates in which I will be filming. I then had to contact the police in order to let them know that I will be filming in a public area and because it is a horror genre it may mean that the public passing by could call the police to report an incident. By contacting the police it ensures that any calls that may come in regarding my project the police will already know about it. I was given an incident number as a reference to prove that my project was only a project and that a real crime was not being committed. Thirdly I filled in my risk assessment form for my chosen location as well as started filling in my storyboard because then I had a visual representation of what I wanted in the trailer. Another document completed was the consent from my actors appearing in my project. This meant that all aspects were covered such as health and safety and consent from actors to appear in the project. I was then given a crash course in Final Cut Pro just so I can learn some basics and to get to grips with the software. Finally I was shown how to use the filming equipment and what the functions of the buttons are such as the record button to record and to stop recording the record button is pushed a second time. I was also shown how to use the tripod for the camera and now know that there is a trigger on the handle of the tripod which assists in smooth pan movements for the camera.

Before I could start filming my production, I had to create and fill out all of the necessary documentation such as a script. This gave a guideline to what I wanted in my trailer. A storyboard which outlined the order the footage will go in and what exactly was included in the shot i.e. furniture, actors, location, etc. After some consideration I decided to change the storyboard slightly as I didn’t quite include all the shots and I also changed the trailer idea and needed to create another storyboard anyway. A risk assessment form which helped to identify potential hazards which could have happened during filming. And finally talent/ personal release forms. This is so I had a written agreement between me and my actors saying that they are giving their consent to be shown in the production. I arranged a treatment so that I can lay on the table what I wanted to do and how I wanted to do it. I explained what genre the trailer is, the summary of what I wanted to happen in the trailer and the age certificate I would recommend to watch the trailer. I also explained any ethical issues which may appear during filming, the only one I could think of was the fact that some people who are not keen on horror films or have a phobia of masks. I put up filming in progress man in mask signs to prevent this ethical issue. I then created a shooting schedule which gave me a rough idea of when I was going to shoot my production.

During filming, I encountered a few problems. The first problem arose when I was shooting the teenager scene as one of my actors couldn’t make it so I continued with the four that turned up and as it was getting quite dark early I lit some candles in a controlled area so I could get a camp-fire glow on the actors. The biggest problem with this was that the actor who couldn’t attend was the main actor. I solved this problem by shooting her scene around the fire another time but made sure it was the same darkness, same amount of candles etc. Another problem I encountered was the birds coming into roost during the evening. I could not do anything about this. When it came to shooting the scene where my main actor gets dragged through the woods, I couldn’t quite get the shot I was hoping for because of the ground itself, it was slightly damp and there were thorns and overgrowth which prevented my actor being dragged backwards. Instead she laid on the ground and I would shot her screaming. Unfortunately my actress was struggling to scream so I had to dub it over during the editing process. Looking back at the footage I realised that the footage was quite dark so I re-shot it at a lighter time of the day so it is easier to see what’s going on within the shot.

When I was happy with all of my footage, I started importing it to Final Cut Pro to edit it into a film trailer. To start off, I looked through all of the clips I uploaded from the camera and went through them all renaming the ones I used. This is so it was easier to pick out a clip and drop it into the timeline. I drag down the clips I want to use and space them out so I can insert title sequences between them as well as fades, dissolves and effects. I also used the razor tool quite a lot because it allowed me to cut down the video clips and audio clips. This meant that my clips were shorter and all of my footage was able to fit within one and a half minutes. The problems I encountered whilst editing was simply the audio of some of my footage. In the end I had to get rid of the footage of my main actor saying her lines and replace it with a black screen and a voice over. This is because the actress’ voice was too quiet for the trailer. I also dubbed over the scream.

The decisions that I made for the finished product had an impact on my audience as they reacted to the trailer having a horror theme. This trailer enables the audience to realise it is a horror through many aspects, for example the mask and knife are often used in horror movies. The name ‘Forsaken’ implies being condemned and punished which also follows traditional horror movie conventions and the screaming and running produce fear and uneasiness to the audience.

The lighting in some of the scenes such as in the woods is dark and sinister creating an eerie ambiance. In other scenes such as the teenagers there is lots of light portraying safety. This means that the audience are lured into false security and this is also generally seen in horror films.

The Mise-en-scene of the film is of the horror genre with the dark woods and isolated areas. This creates a sense of insecurity and loneliness.

Comparing my film trailer to other existing film trailers it is easy to see that they are very similar and follow the same conventions, for example the way in which trailer do not usually tell the whole story of the film but parts of it that will catch the viewers attention. In addition I have title sequences within my trailer which you generally see in many film trailers. The ‘Coming Soon’ at the end of the trailer is common in other trailers or it will be an exact release date of the film. I have also got an extra clip at the end of my trailer with the mask which is also quite common in trailers to see something right at the end. I used traditional horror movie conventions with the mask and chasing. My trailer is able to fit in with the wider context of media institutions and audiences by fulfilling the target audience with something they will enjoy.

I organised a group screening of my trailer and received feedback from those who watched it. The overall judgement of my trailer is that it gives everything that you generally see in a horror trailer. Some feedback that I received in order to improve my trailer include having a stronger main actress so you can hear her better and to have a better scream at the end of the trailer.

The good points illustrated from this screening include; liking the way the effects are used within the trailer. The name of the trailer fitting the song used at the end. How the mask is creepy and disturbing with the head turn. The way the image of the mask crops up during the trailer a few times. There is a good use of synchronous sound with the heart beating. The way the effects are used on the title sequences because it adds to the eerie ambiance. These quotes from the group show that the audience receives the product rather well and like the way the trailer has been edited.

Overall, my trailer follows the same conventions as other existing film trailers, although I have developed some so that they are slightly different to the conventions and forms of existing trailers. For example all the different effects used within the trailer as you don’t see them very often. The social groups that are represented in my trailer are simply young people mid to late teens to early twenties. This trailer represents the teenagers the same way as traditional horror movies do, ignorant and naive as they are generally the ones who are killed off and the ones refusing to believe what’s going on. As this is a trailer, I would think that a publishing institution may distribute this media product as the target audience is anyone who likes horror movies. I attracted the audience with showing various scenes in the trailer but not actually explaining the storyline. Whilst using Final Cut Pro to create the trailer, I leant how to actually use the software as it was a new experience to me. I learnt various aspects such as how to cut clips so you can cut out the ‘action’ being said before the footage as well as being able to have short clips within the trailer. I also learnt how to include text within the project and how you are able to manipulate it, for example how to change the colour and font. I was also able to change the feel of an image just by changing the colour of the scene using the colour wheels to make the scene have a certain light.

After completing the editing process of my film trailer and uploading it to Youtube, I started to look at various film posters so I could look at the conventions the film posters followed. I saved a few images of various film posters and analysed what elements were good and bad about them. Generally I liked the way that the posters were simple yet effective. The feeling you got from them was eerie and uncomfortable. This was the feeling which I hoped to portray with my film poster. I found good elements in all of the film posters I looked at and bad elements in only some of them. My main inspiration came from the re-made Friday the 13th film poster and the strangers film poster. This was because they were simple and they both had characteristics similar to my film trailer idea.

I then started to take my original images of someone wearing my mask that I made for the film. I took a number of images with different colours of light to see what worked best. My original vision was of the mask half in light and half in darkness. The light I wanted to achieve was a lantern or candle light with the yellowy red glow on the mask. I experimented with green light, red light and yellow light. The best result I had was with the yellow light because it was a dark yellow bordering on orange which really gave it a candle light look.

I created four mock-ups before I created my final film poster in Photoshop. The first mock-up I created was one of my original images completely unaltered with the film title at the bottom in a black box-out and the words coming soon underneath it. The problems with this mock-up was that the image was too dark and you are unable to pick out any specific features of the character, as well as the title looking rather plain and boring. There seemed to be no life in this mock-up poster and it looked very dark, very basic and very boring. My second mock-up was slightly better as the image had been altered. But a green light was used and I had red/ pink shading on the black title which I didn’t like at all. It looked more like a sci-fi film rather than horror. I used the same image as the second mock-up for the tthird mock-up with its green light. I liked the way I created the title but it still didn’t look right.  The fourth and final mock-up looked a lot better than the previous three in my opinion. For this one I used the same image as the first mock-up but altered the image so you are able to see features of the mask a lot clearer. However it was quite difficult to pick out the ‘S’ in the title as it was a similar colour to the image. So for my final design I had an outline on the title as well as a patchwork effect which I smudged and burnt it which gave the title a good blood effect. As it was my final design, I added a tagline and website to make it look professional and carry out traditional film poster conventions.

The decisions that I made for the finished product had an impact on my audience as they reacted to the poster having a horror theme. This poster enables the audience to realise it is a horror through many aspects, the image of the mask as it is eerie and uncomfortable. The tagline ‘Something wicked this way comes’ implies evil and darkness which generally scares people. The title and the style of the title portrays the horror element as it represents blood and danger with the sharpness of the letters.

The lighting in the image is dark and sinister showing that it is a part of the horror genre. Having this lighting on the poster shows darkness and insecurity with the little light that is present gives off an uneasy feeling.

The Mise-en-scene of the poster is of the horror genre because the darkness surrounding the character is swallowing him portraying the evil that is lurking in the dark. This gives a sense of the unknown and the feeling that no-one knows what will happen next.

Comparing my poster to other existing film posters it is easy to see that they are very similar and follow the same conventions, for example the positioning of the tagline is at the top of the poster and the website is located at the bottom of the poster. This is generally seen in posters for example The Strangers and The Darkening. In addition the image is large and simple this can be seen in other posters such as Friday the 13th and The Orphanage. My film poster is able to fit in with the wider context of media institutions and audiences by conveying the horror genre through the use of one simple image.

Again I had a group screening where I showed all three of my product to get a whole group feedback. The overall judgement of my film poster is that it is eerie and scary. Some feedback that I received from the group in order to improve my poster include having a different colour light such as yellow to get a better candle glow. To make the main image less ‘fuzzy’, in other words refine the image a little better so that it is clearer.

The good points illustrated from this group include; liking the way the film is portrayed through the use of this poster. The way the image is suitable and very fitting to accompany the trailer it just needs to be less pixelated. How the image is quite realistic and works well with the horror theme. These quotes from the group show that the audience receives the product rather well.

Overall, my poster follows the same conventions as other existing film posters, although I have developed some so that they are positoned slightly differently than the conventions and forms of existing film posters. For example the tagline as they are usually just above the title or near the website where as mine is positioned at the top of the page. The social groups that are represented in my poster are those left in the dark or misunderstood because that is the character of the masked killer in my film trailer. This poster represents the those kept in the dark and misunderstood people because of the way the character is concealed with the mask and the fact that the darkness is almost swallowing the character whole with him lingering in the blackness. As this is a film poster, I would think that a publishing institution may distribute this media product to compliment the film trailer. I attracted the audience with the masked character which is what represents the film very well. Whilst using Photoshop to create the poster, I leant how to better my skill at Photoshop by experimenting around with the auto levels and colours as well as using textures, smudge tool and the burn tool. I learnt various aspects such as how to salvage quite a dark image and make it into something presentable. I also learnt how to feather and manipulate text so that the final product looks like it is all on the same level and doesn’t look like text has just been placed on top of an image.

After constructing my film poster and mock-ups, I started to look at various film magazine front covers. I saved various images of film magazine front covers and and analysed what I liked and did not like about them. I noticed that they very rarely had more than two images on the cover as only two of the seven covers I looked at had over two images. I wanted to construct my magazine cover in a similar way to those I looked at with having no more than two images on the cover and having no more than three stories on the cover. I then thought of the stories I could illustrate on the front cover.  The first one would have been a film review of Forsaken. The next two were upcoming films and Simon Pegg interview as this magazine is a general film magazine.

After having an idea of what kind of stories I want to include in my magazine, I went about creating a template of where I will place all the elements on the page. I then thought about Images I could have for the front cover. I decided on the image I used in my poster or the mask and knife their own on a table.

When I was happy with the chosen images, I then looked at making a mock-up of the front cover just to see how it would roughly look. Whilst constructing the cover I made various decisions on position of the images, the colours used, positioning of the text. I also changed my original images for the final design because they were unsuitable for a magazine cover as the first image was fine for the poster but not for a magazine cover because it was grainy and I needed a glossy image to put on the magazine cover. The second image was of the mask and knife on the table, the problem with this image is that it didn’t really represent the film very well compared to the person wearing the mask. So for the last mock-up and final design, I had an image of someone wearing the mask. I decided to use red, black and white in my magazine because red represents blood which makes it eerie and horrific, this is the reason for using the blood-red colour on the ‘exclusive’ at the bottom of the page. The black and white corresponds with a scene within the trailer which creates consistency. On the masthead, I used a film reel and black text with small white text on top of the F in Film. This was to reinforce the fact that it is a film magazine. I then used an image of an ice cream which I obtained from the internet to correspond with the Simon Pegg interview. I also included a freeze from my trailer of the young killer running away. This is the secondary image to the splash as the film magazine had to feature the film.

The decisions that I made for the finished product had an impact on my audience as they reacted to the magazine having a horror theme with the colour scheme and images used. This magazine enables the audience to realise it is a horror/ thriller through many aspects, for example the splash image and secondary image represent my film trailer. The ‘exclusive’ at the bottom of the page has blood dripping from it. The title Forsaken is the same style as the poster and the trailer so it looks like knives and is quite a creepy font to use.

The lighting in the splash image is dark showing fear and the lighting in the secondary image is very light but the character is running away which shows that no-one is safe. The ice-cream on the other hand shows that the magazine isn’t just for the horror genre but all genres as it is a general film magazine.

The Mise-en-scene of the magazine is mainly of the horror genre as the splash image and seconary image dominate the theme of the magazine for this particular issue.

Comparing my college magazine to other existing film magazines it is easy to see that they are very similar and follow the same conventions, for example the positioning of the masthead is at the top of the page which are seen on existing magazines such as Empire and Unlimited. In addition the pugs are located at the top of the page underneath the masthead which is usually where you would find them on magazine. The lures are located at the bottom of the page which is where they generally are on a magazine. I have made the splash headline bigger and bolder than the other headlines just like existing magazines and I have positioned it near the bottom of the page above the bar code, which is usually where they are placed. My magazine is able to fit in with the wider context of media institutions and audiences by supporting the my film trailer and portraying the horror genre.

The overall judgement of my magazine front cover  is that it is follows traditional conventions of a magzine. Some feedback that I received from the group in order to improve my magazine include having a better image on the cover.And to have better use of Photoshop on the image.

The good points illustrated from the group include; liking the way the masthead is designed because it looks like it could be on a real film magazine. The name and content of the magazine being very suitable as it’s a general film magazine. This shows that my magazine is received quite well by the target audience.

Overall, my magazine follows the same conventions as other existing film magazines, although I have developed some so that they are slightly different to the conventions and forms of existing film magazines. For example my splash image is not positioned in front of the masthead as most magazines do this. The social groups that are represented in my magazine are the same as the poster. As this is a film magazine, I would think that a publishing institution may distribute this media product as it is a general film magazine, however the reason they may not distribute this media product is because there are already quite a few film magazines available. I attracted the audience with interesting stories. Whilst using Photoshop to create the magazine, I learnt various aspects such as how to create a nice border around an image using a stroke under layer properties.

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Production Log – 19/03/2010

March 19, 2010 at 4:02 pm (AS Media, Foundation Portfolio, Main Task)

Today I started my evaluation. I have only written a small amount so far.

I will be continuing with my evaluation for the next few lessons.

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Production Log – 18/03/2010

March 18, 2010 at 4:09 pm (A2 Media, Advanced Portfolio)

Today I published my work on my template, mock-ups and my final design. I explained what changes I made to the mock-ups to get to my final designs and why I made these changes. I think this is a good idea because it means that I won’t forget why I made these changes to include within my evaluation.

Next lesson I will begin my evaluation.

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Film Magazine Templates, Mock-Ups and Final Deigns

March 18, 2010 at 4:02 pm (A2 Media, Advanced Portfolio)

This is my magazine template which I planned according to traditional film magazine conventions except from the barcode as that is generally positioned in the bottom left-hand corner. I decided to put the barcode here to see what it will look like.

This is my first mock-up. I used the same image as my film poster. The only problem with this is that it is very grainy and it doesn’t really follow traditional film magazine conventions as they always have a sharp and glossy image on the front covers.  This mock-up is a different layout to the template as I have no secondary image and I have placed the barcode in a different position as this is where other film magazines generally place their barcodes on the bottom left or right hand side. The other problems with this mock-up is that there is no ticker at the bottom so it doesn’t really look that professional. This mock-up doesn’t really follow traditional magazine conventions because of the absence of the ticker at the bottom as well as not clearly labelling the issue number and price of the magazine on the cover, instead these are located on the actual barcode which can be quite difficult to see. The inside features are also taking up too much room on the cover as they overlap the splash image by quite a bit. There are also hardly any lures within this cover which needs to change. In addition the bullet points I used here were little film reels, however I don’t think they look particularly good.

This is my second mock-up. I have changed quite a lot of it compared to the first one. For this mock-up I changed the splash image to the mask and knife. However th only issue with this image is that it doesn’t  represent the film as well as the previous image does. I also have a box-out to the side because I was just experimenting with the layout. The layout of this mock-up is the most accurate to the template than the others, however I think that the barcode actually looks better on the bottom left hand side and it follows traditional magazine conventions. I have also changed the style of the title Forsaken because the previous one was the same as the poster and I wanted to have a different shade to the poster so it can be distinguished from the poster. I also put a black outline on the title because it makes it stand out a lot more. I like the idea of having the blood dripping from the ‘Exclusive’ because it adds to the whole horror element of the film. I also like the fact that I included the lure at the bottom with ‘plus’ because it then makes this cover look like a proper magazine. I decided to position the issue number and price of the magazine in the top right hand corner separate from the barcode so that it is clearer to read and is more prominent than it would have been on the barcode.

This is my third mock-up. I have changed the splash image to the mask because this is a recognisable symbol of the film. You can also see the mask clearer here with the scar down the face and the killer’s eyes within the mask. I think that this is a better image to represent the film rather than the previous two is because the previous images were unsuitable for a magazine as they were not the right representation of the film. I got rid of the box out at the side because that didn’t follow traditional magazine conventions. I think that this magazine cover looks better without the box out at the side because then you can still see the splash image as well as read the text at the side. I have included a second image on this cover of a freeze from my film trailer. This follows traditional magazine conventions as they usually have one or two images on the front cover. I decided to add an image of the ice cream on the side to correspond with the last story mentioned. The title for this mock-up and the previous mock-up are very similar as the exclusive is the same with the blood dripping off it but the only difference is that the black outline on the title of this mock-up isn’t as prominent as the previous one. This means that it’s a lot easier on the eyes and I think that it looks better than the title on the previous mock-up. I have also enlarged the issue number and price on this mock-up because it stands out more and easily read by the audience better than it would have on the previous mock-up. I havn’t added any bullet points on this cover because I think it looks better without them as they will be overlapping the splash image too much.

This is my final design and the only change that has been made from the previous mock-up is that i’ve added a lure of ‘Plus: Guy Rickie, Ricky Gervais and more’ which makes it look more like an actual magazine.

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Production Log – 12/03/2010

March 12, 2010 at 4:08 pm (AS Media, Foundation Portfolio, Main Task)

Today I posted my mock-up designs of my magazine as well as my final magazines. I also described the changes that I made during the construction of my final magazine pages. It was mainly my front cover that I changed the most with the images and fonts. The other pages I didn’t really change at all except text and colours.

I have started to think about what I am going to include in my evaluation and think about questions to ask in a questionnaire to get feedback for my magazine pages. I think this is a good idea because it gives me an idea of what I will include within my evaluations and what I need to include in my questionnaire to get the best possible feedback.

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Magazine Mock Ups and Final Designs

March 12, 2010 at 4:06 pm (AS Media, Foundation Portfolio, Main Task)

These are my magazine mock-ups for my front cover, contents page and double page spread.

The reason that I used the housestyle of blue and orange is because it symbolises the colours of a court jester. The reason that I wanted this is because it is a comedy music magazine and jesters were comical musicians to entertain the court. The font used for the masthead is called Blackmoor LET and I decided to use this because to me it looks like the text is laughing and smiling. It also goes well with the jester theme. The text that I used for ‘interview’ and ‘plus’ is a sketchy, cartoon type text which goes along with the comedy aspect of the magazine.

For my final design I will be using the same layout and house style, the only elements I will be changing are the images as these are slightly blurred and I need a nice crisp image for a magazine.

For this mock-up, I decided to invert the colour just to make the magazine a little different. This can also be seen in the music magazine Kerrang. I decided to add an advert for an album at the bottom of the page as it is a music magazine. Again I’m sticking to the whole jester theme with the colours and the text. Bradley Hand is the font that is used for the contents list because it gives a handwritten feel to the page.

For my final design, it will be almost exactly the same however I may change a couple of images and the positioning of the text in the list of contents.

For this double-page spread, I decided to use the same style as the front cover and have the orange text on the blue background. For the main body of the text I used the font arial because it is a very simple and easily read font. I also made sure the answers were white text because it just makes them stand out more on the page. I also gave the text a black shadow just to emphasise the text and make sure that it is readable. I also used the same text fonts that were used on the front cover just to keep it consistent.

For my final design I will be using the same layout but I might change the images and their positions as well as the housestyle of the page.

These are my final designs for my magazine.

This is my front cover. I decided to change the splash image because the previous image was slightly blurred and not very clear. I prefer this image because it follows traditional magazine conventions with the splash image positioned over the masthead. The only elements of the mock-up that I have kept the same are the barcode, colour scheme, layout and the lure of a free CD, other than that I have changed quite a lot from the mock-up. I changed the splash text simply because I think that this font is a lot easier to read and I wanted to keep it to just one font rather than two like on the mock-up. I decided to give the splash text a white outline so it stands out a lot more on the page, plus the text is on the white jacket of my image. The text used on the ticker at the bottom has two different fonts as you can see. The first font is the same as the splash text to keep consistency and the second font I used because I think it best represents the character of AliCat with the curliness of the font makes it look like cat’s tails. I also changed the second image on the front cover because it is a clean and crisp image compared to the mock-up which was slightly out of focus and just not as good as the image I have used here. The outline that I have used on this image is in a white compared to the orange used in the mock-up, this is because I think that the use of white here makes the image stand out better. I have also increased the size of the ticker at the bottom just so the magazine is in better proportion and that I have filled the empty space of the splash image up more efficiently.

This is my final contents page. This page is almost exactly the same as the mock-up however the only element that I have changed is in fact the font used in the box out and the captions. The font used for the box out and captions is the same as the splash text on my final front cover. The use of this font is in my opinion is a lot clearer and easier to read compared to the mock-up. I used the same font for the masthead. The reason that I used the same fonts is to keep consistency within the magazine.

This is my final double-page spread. Like my contents page, this double-page spread is almost exactly the same as the mock-up. The only elements that I changed was the mastheads as I inverted the colours just like the contents page. The reason for this is simply including randomness within the magazine to go along with the theme of comical music. I also changed three images on this page because these are a lot clearer and work better with the page than those used in the mock-up. Other than these changes, everything else is the same.

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Production Log – 05/03/2010

March 5, 2010 at 3:58 pm (AS Media, Foundation Portfolio, Main Task)

Today I have finished construction of the layouts of my mock-up pages. I have also written some interview questions which will feature in my double-page spread. I think this is a good idea because I can ask another person these questions and just write down their answers. This also means that a new insight can be taken on these questions just by having another person listen and respond to them. It also makes the double-page spread more genuine.

I have finished my mock-ups of my front cover. I still need to obtain my original images which I will have before the next lesson. This means that I will be able to finish both the mock-ups and final designs within the next two lessons and hopefully start my evaluation.

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Production Log 26/02/2010

February 26, 2010 at 4:01 pm (AS Media, Foundation Portfolio, Main Task)

Today I have typed up the content of my double page spread which is an interview. I asked the interview questions to another person and wrote down the answers that they said. There is a total of 14 questions. The text is going down in columns just like a real article.

I also completed my mock up of my double page spread. I inserted all of the typed up interview and placed it within the mock up. I also inserted some of my original images and I created an advert to put at the side of the last page so that it makes it look more authentic. I think that this is a good idea because that is what you generally expect in a magazine.

I have started on my contents mock up and have currently inserted all of the images I am going to use. Now I just need to apply the text and create another advert to place at the bottom of the page.

Today I have learnt that It’s good to experiment with the positioning of images like I did today with the double page spread because sometimes it is better for an image to brake up some text so that the reader isn’t overloaded with information.

Next lesson I will continue with my contents mock up and then start on my final designs.

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Production Log 25/02/2010

February 25, 2010 at 3:58 pm (A2 Media, Advanced Portfolio)

Today I was constructing my film magazine cover. This has to include my film on the front cover. I need to take another image to place on my front cover because my current image doesn’t advertise the film very well on its own. I will have my current image still present on my magazine cover but as a smaller image. For my new splash image I will take a picture of a person wearing the mask I made for my film. I have constructed the rest of the cover so that the only element that is missing is the splash image. It is now just a case of getting the image and placing it in the document. I also did some research into image selection which will help me with my film magazine cover.

I have learnt that you need to always have a backup plan when you are designing magazines because if the first idea doesn’t workout then you are not at a total loss.

Next lesson I will have the image to place on the magazine cover and then it should be compete.

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